Factori_Web data | Global web browsing & activity data feed

Our web data graph contains fresh web browsing data of users across desktop and mobile that indicates search intent, purchase intent, and online category interests.
Web Data Reach:
Our reach data represents the total number of data counts available within various categories and comprises attributes such as Country, Anonymous ID, IP addresses, Search Query, and so on.
Use Cases:
Personalized Targeting:
Targeting audiences with data enables deeper personalization and higher engagement rates
Data Enrichment:
Leverage Online to Offline consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment.
Market Intelligence:
Study various market areas, the proximity of points or interests, and the competitive landscape.
Fraud & Cybersecurity:
Use the power of multiple alternative data sources to identify fraudulent behavior across digital channels

搜集汇总

背景与挑战

背景概述

该数据集提供全球范围内的网页浏览活动数据，包含用户搜索和购买意图等信息，覆盖多地区和多语言，适用于定向广告、市场分析等商业场景。数据量达2亿条，每日更新，历史数据可追溯至过去6个月。