How Consumer Happiness Travels Across Markets

The study draws on an original dataset collected through a structured online questionnaire. The final sample includes 1,216 consumers from the United States, Canada, and Spain. Participants were recruited via an online panel with basic quotas for age and gender. The survey contains validated measures of Corporate Social Responsibility (CSR), covering philanthropic, ethical, legal, and economic dimensions. It also includes scales for hedonic happiness, eudaimonic happiness, and purchase intention, alongside demographic and control variables. All data were cleaned, checked, and prepared following established quantitative research standards for CB-SEM and PLS-SEM analyses.