The Witcher 3 unit sales share worldwide 2015-2022, by distribution format

In the observed period, an increase in sales of the Witcher 3 through digital distribution channels can be observed. In 2022, sales from this channel reached over 96 percent, thus reducing the share of sales through traditional channels from 68 percent in 2015 to four percent in 2022.    Sale of video game Witcher 3       Polish gaming company CD Projekt RED created RPG game The Witcher. While creating the plot, the creators were inspired by the world built by a Polish fantasy writer, Andrzej Sapkowski. The video game premiered on October 26th, 2007, and since then, CD Projekt RED has released three series of Geralt of Rivia’s adventures. In 2019, a TV series inspired by Geralt's tales premiered on the Netflix platform. Since its launch, the game has been hugely successful and still enjoys great popularity among computer players worldwide. The demand has directly translated into the sales results of CD Projekt RED. Witcher 3: Wild Hunt had its premiere in May 2015. Since then, 28.3 million copies of the game have been delivered to customers. The most significant number of copies were sold for desktop computers and Play Station consoles, and the largest number of buyers were in Europe, Asia, and North America. Six years after the release of The Witcher 3, CD Projekt RED achieved sales revenue of 2.1 billion zloty and a consolidated net profit of 1.15 billion zloty. According to preliminary information, work on the next release of The Witcher will begin after the premiere of Cyberpunk 2077 in 2020.    Gaming market in Poland    The gaming sector is one of the fastest-growing areas of the Polish entertainment industry. In 2020, the Warsaw Stock Exchange has noted 28 gaming companies planning to enter the market. The largest company in the gaming industry is undoubtedly CD Projekt RED, which is due to the success of the Witcher games and consumer behavior changes caused by the coronavirus (COVID-19) pandemic. It has become the most valuable company on the Warsaw Stock Exchange in the WIG20 index, i.e., the 20 largest joint-stock companies in Poland. The game market is prevalent among Polish Internet users. Nearly 70 percent of them played video games in 2020. The most popular genres of games for desktop computers were logic, puzzle, and RPG.

在观察期内，通过数字发行渠道销售的《巫师3》呈现出上升趋势。2022年，该渠道的销售占比超过96%，从而将2015年通过传统渠道销售占比的68%降至2022年的4%。波兰游戏公司CD Projekt RED开发的RPG游戏《巫师》在创作剧情时，受到了波兰奇幻作家安杰伊·萨普科夫斯基所构建的世界的启发。该电子游戏于2007年10月26日首映，自那时起，CD Projekt RED已经发布了三季关于格里芬·瑞维亚冒险的故事。2019年，一部灵感来源于格里芬故事的电视剧在Netflix平台上首播。自游戏发布以来，它取得了巨大的成功，并仍然在全球电脑玩家中享有极高的受欢迎度。这种需求直接转化为CD Projekt RED的销售业绩。《巫师3：狂猎》于2015年5月首映。自此以来，已有2830万份游戏被交付给客户。其中，桌面电脑和Play Station游戏机的销量最高，而最大的买家群体分布在欧洲、亚洲和北美。在《巫师3》发布六年之后，CD Projekt RED实现了21亿兹罗提的销售收入和11.5亿兹罗提的合并净利润。根据初步信息，在2020年《赛博朋克2077》首映之后，将开始制作《巫师》系列的下一部作品。

波兰游戏市场

游戏行业是波兰娱乐产业中增长最快的领域之一。2020年，华沙证券交易所注意到有28家游戏公司计划进入市场。无疑，游戏行业中的最大公司是CD Projekt RED，这得益于《巫师》游戏的成功以及由冠状病毒（COVID-19）大流行引起的消费者行为变化。它已成为华沙证券交易所WIG20指数中价值最高的公司，即波兰20家最大的上市公司。游戏市场在波兰互联网用户中十分普遍。几乎70%的波兰互联网用户在2020年玩过电子游戏。在电脑上最受欢迎的游戏类型为逻辑、益智和角色扮演游戏。