U.S. private label share of CPG categories expenditure by income 2023

In the United States, when it comes to spending on private label consumer packaged goods categories as of June 2023, higher income shoppers allocated a smaller share compared to middle and low income shoppers. In the health and beauty category, for instance, private labels accounted for 13.9 percent of the spending share of low income shoppers, while the remaining portion was dedicated to branded products. Middle income consumers allocated 13.1 percent of their spend, whereas high income shoppers allocated only 10.7 percent.

在美国，截至2023年6月，在私人标签消费品类别上的支出方面，高收入消费者相较于中低收入消费者所分配的比例较小。以健康与美容品类为例，私人标签产品占据了低收入消费者支出份额的13.9%，而剩余部分则用于品牌产品。中等收入消费者分配了其支出的13.1%，而高收入消费者仅分配了10.7%。