Reliance on cookies in advertising in the U.S. 2021

During a 2021 survey carried out among senior marketers from the United States, 51 percent of respondents stated that third-party cookies were very important for their current marketing strategy as they made up a majority of the data their company used. On the other hand, 10 percent stated they never used third-party cookie data and this the cookie were not important for them at all.

在2021年对来自美国的资深营销人员进行的调查中，51%的受访者表示，第三方Cookie对其当前营销策略至关重要，因为它们构成了其公司所使用数据的大多数。另一方面，10%的受访者表示他们从未使用第三方Cookie数据，并且对他们而言，Cookie根本不具备任何重要性。