NetWise Audience Platform self-serve access to quality activation-ready, multi-channel B2B data

The NetWise B2B Audience Platform provides a powerful UI to search our vast company and contact database, build and save audiences, and immediately export those audiences in the unique data formats needed to activate them in any channel or platform. Our customizable data layouts support email, programmatic, and social display formats as well as phone/cell numbers and postal addresses – to readily activate into the channel of your choice. We work with companies of every size and every level of marketing sophistication to enable advanced, modern, multi-channel advertising for their campaigns. We regularly support marketing, data science, analytics, and engineering teams at brands, agencies, and platform companies. The NetWise B2B-Consumer ID Graph is central to our core value. We link billions of records to accurately connect professional and consumer personas allowing unprecedented reach for your B2B campaigns, whether you’re calling, emailing, or advertising digitally. No other B2B data provider comes close to the functionality enabled by our proprietary in-house ID Graph. Our ID Graph means you can reliably reach the same person everywhere and every time – wherever they are connected. Customers can bring their own company lists (customers or prospects) to upload to the Audience Platform, to match to the NetWise Companies database, and then to pull Company intelligence (firmographics such as revenue, employees, industry, addresses, stock ticker, etc..) and Contacts within those companies matched to many normalized filters such as job function, seniority, geography and even keywords in longtail titles. Customers can export 100+ contact/company fields including contact title, email, phone, address, linkedin profile URL, college, skills and including company industry, stock ticker, addresses, business description, etc.. For the marketing database administrator, the UI supports list suppression, and list layering to construct audiences and segments and to save in various configurations for your evolving marketing programs. For each audience created/saved (as you add or remove criteria), the user can view dynamic audience metrics in an attractive dashboard, to view fill rates and contact distributions across various categories like titles, levels, industries, company sizes, and more. A saved audience profile/metrics snapshot can be exported to a .pdf for sharing and presentations. NetWise uses world-class, highly-scalable, cloud-based technology to deliver unique audience data products to its customers and partners to support all of their campaigns. NetWise’s data is current, top to bottom. Fresh data flows into our business weekly and is promptly tested for quality and consistency before being staged for inclusion into our core systems. Our full production file of persons and businesses is entirely refreshed quarterly with the most current information. This is a comprehensive database refresh, not just a process of adding new data on top of old data. The NetWise Companies and Contacts database offers the following record counts (estimates):  - 100 million US contacts  - 30 million US businesses  - 47 million B2B email addresses  - 70 million Business to Consumer linkages (business personas linked to consumer personas) In regard to Privacy and Security, NetWise strives to maintain compliance with all applicable data privacy rules and regulations in our industry. We abide by the self-regulating guidelines of the IAB, DMA, NAI and DAA. BPA Worldwide performs an annual audit on our business reviewing our architecture, processes, logic, and security, as well as data sourcing, quality, and accuracy. This report is available upon request. NetWise is also fully compliant with all CCPA and all applicable GDPR regulations. We do not compile, analyze, or sell information on persons from countries subject to GDPR. We do, however, maintain business-level information for all countries.

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背景与挑战

背景概述

NetWise Audience Platform 是一个自助服务平台，提供高质量、多通道的B2B数据访问，支持用户搜索公司和联系人数据库、构建受众并导出数据以用于多渠道营销活动。该平台基于其专有的B2B-消费者ID图，连接数十亿记录，确保数据覆盖广泛且更新及时，同时遵守相关隐私法规如CCPA和GDPR。