eCommerce Benchmark KPIs: Household Care in Portugal

In 2023, next to an add-to-cart rate of 17.1%, a cart abandonment rate of 78.5%, and a conversion rate of 3.7%, the eCommerce Benchmark KPIs for Household Care in Portugal also consist of an AOV of US$31.1, a discount rate of 10.5%, and a return rate of 2.7%.

于2023年，葡萄牙家庭护理类电子商务基准关键绩效指标（KPIs）中，除17.1%的加入购物车率、78.5%的购物车放弃率及3.7%的转化率之外，亦包含平均订单价值（AOV）为31.1美元、折扣率为10.5%以及退货率为2.7%。