Major FMCG sales channels Indonesia Q2 2024, by market share|快速消费品数据集|市场分析数据集

As of the second quarter of 2024, traditional trade held the highest market share of 69 percent in the fast-moving consumer goods (FMCG) sector in Indonesia. Mini markets followed with 17 percent market share in the FMCG sector. Traditional trade has been an important part of many Indonesians’ lives. It is a familiar sight in Indonesian neighborhoods, and a place for bargaining and purchasing various consumer products. The benefits of traditional tradeTraditional trade, which encompasses traditional markets, “warung” or small kiosks, and other family-run establishments, has been preferred by Indonesian consumers due to its accessibility. This has been a great alternative for them as logistics have proven to be challenging in a country where its 270 million people are spread out in thousands of islands. Although traditional trade has its benefits, it has struggled to compete with its modern competitors in terms of convenience. This problem was also amplified in some areas of the country due to the decreasing amount of people living in rural areas. As the value of retail sales from convenience stores continues to increase, these modern alternatives will continue to gain a foothold across Indonesia. The market outlookThe market share of mini-markets for FMCG in Indonesia has decreased by three percent since the third quarter of 2020. Though still dwarfed by that of traditional markets, the same could not be said about their popularity. However, Indonesians may still trust and support traditional trade more due to its consistent pricing strategies. Unlike traditional retail, modern trade channels such as hypermarkets and supermarkets follow the loss leader strategy by selling some items at a loss to gain more by selling other products at a more expensive price.

截至2024年第二季度，在印度尼西亚的快速消费品（FMCG）领域，传统贸易占据了最高的市场份额，达到69%。紧随其后的是便利店，其市场份额为17%。传统贸易一直是众多印尼人生活的重要组成部分。它在印尼的社区中司空见惯，是讨价还价和购买各类消费品的场所。传统贸易之所以受到印尼消费者的青睐，在于其易于接近。对于这样一个国土面积广阔、人口分布在全国数千个岛屿上的国家来说，物流的挑战使得传统贸易成为了一种理想的替代选择。尽管传统贸易有其优势，但在便利性方面，它仍然难以与现代竞争对手抗衡。这一问题在一些地区由于农村地区人口数量的减少而变得更加突出。随着便利店零售销售额的持续增长，这些现代替代品将在印度尼西亚各地继续占据一席之地。市场前景方面，自2020年第三季度以来，印度尼西亚FMCG领域的便利店市场份额已下降了3%。尽管其市场份额仍然远小于传统市场，但其受欢迎程度却不容小觑。然而，由于传统贸易在定价策略上的一致性，印尼人可能仍然更加信任和支持传统贸易。与传统的零售业不同，现代贸易渠道如大型超市和超级市场采用亏损领袖策略，通过以低价销售某些商品来获取通过以更高价格销售其他商品所获得的更多利润。