eCommerce Benchmark KPIs: Footwear in New Zealand

In 2023, next to an add-to-cart rate of 13.1%, a cart abandonment rate of 68.7%, and a conversion rate of 4.1%, the eCommerce Benchmark KPIs for Footwear in New Zealand also consist of an AOV of US$99, a discount rate of 8.6%, and a return rate of 14.8%.

在2023年，新西兰鞋类电子商务的基准关键绩效指标（KPI）包括13.1%的加入购物车率、68.7%的购物车放弃率、4.1%的转化率，此外，平均订单价值（AOV）为99美元，折扣率为8.6%，退货率为14.8%。