PATHWAYS TO ENHANCING THE ECONOMIC EFFICIENCY OF ENTREPRENEURIAL ENTITIES IN THE CONTEXT OF DIGITAL TRANSFORMATION

This thesis provides a scholarly analysis of the theoretical-methodological foundations and practical pathways for enhancing the economic efficiency of entrepreneurial entities under conditions of digital transformation. The study investigates the value-creation mechanisms arising from the integration of artificial intelligence, cloud computing, big data analytics, and blockchain technologies into core business processes. In addition, the prevailing level of digital transformation among entrepreneurial entities in Uzbekistan is assessed, and the principal determinants of organisational efficiency are identified. The Digital Efficiency Enhancement Model (DEEM) proposed herein integrates financial, operational, and digital-capacity criteria into a unified evaluative framework.