Preferences and Psychographic Data

Resonate offers distinctive preference and psychographic information across diverse industries, so that you can personalize every interaction with an understanding of why consumers make decisions.

Financial Services
- Reasons to switch banks and insurance providers
- Financial product purchase drivers
- Bank, credit card, insurance, and advisor selection considerations

Automotive
- Reasons for new auto purchases
- Auto purchase drivers
- Important features for next auto
- Hybrid/electric likelihood

Retail
- Retail selection traits
- Apparel purchase drivers
- Household goods and furniture purchase drivers
- Healthy and beauty purchase drivers
- Reasons for ordering groceries online or delivered

Travel
- Travel psychographics
- Factors influencing where to go and what to do
- Purchase drivers for travel services
- Airline, hotel, and cruise selection considerations

Telecom
- Reasons to switch phone/TV/internet
- Cell phone provider considerations
- Preventing switch to new provider
- Internet provider considerations

Home Services
- Key shopping factors (customer service, price, reputation, etc.)
- Product & services purchase drivers (familiar, high-quality, innovative, etc.)

Already working with an existing data provider like Acxiom, Experian, Epsilon, or Transunion? Resonate is a great addition to your existing data sets with unique categories.

What sets Resonate data apart?
- rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale.
- Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind consumer decisions.
- Continuously Refreshed: Keeping pace with the consumers by updating our models nightly.
- Individual Data: Data aligned to individuals, not households & connected to 1 billion devices.
- Most Predictive: Data sources that understand consumers today to predict tomorrow.

Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level.

Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.

搜集汇总

背景与挑战

背景概述

Resonate的心理特征数据集涵盖六大行业核心消费决策因素，通过专有AI引擎整合行为数据与人口统计特征，以个人为单位提供实时更新的预测分析，支持企业精准理解消费者行为动因。