Flash Eurobarometer 3592 (Social Media Survey 2025)

Social media behaviour. Topics: frequency of discussions about social and political current matters; social and political current matters followed regularly; frequency of using the following sources to follow content on social and political current affairs: traditional media, other digital sources; use of selected sources for getting information on social and political current affairs; media channel that has become more important for respondent over the last year for information on social and political current affairs; most important social media and platforms for getting information on social and political current affairs; attitude towards the following statements on searching for information about social and political current affairs on social media: actively searching, not actively searching; personal engagement with social and political content on social media: read or view content on personal feeds, like or react to posts, comment on posts, share others’ posts on own profile or stories, share content through direct messages or private chats, create and post own original content, other, no engagement; actively followed accounts on social media: national politicians, local politicians, EU-level politicians, national government, local government, European Union institutions, international organisations, national political parties, EU-level political parties, none of these; reasons for following the aforementioned types of social media accounts: trustworthy, help understand current affairs, help understand which actions to take on issues, provide updates on current events; reasons for not following any EU institutions on social media; preconditions to raise likeliness to follow European Union institution accounts on social media; most interesting type of social media content coming from an EU institution; followed influencers or content creators on social media channels; preferred type of content from influencers or content creators; preferred formats for information about social and political current affairs on social media: short text-based posts, longer text-based articles, short videos, medium-length videos, longer videos (over five minutes), live streams or live videos, infographics or charts, podcasts, stories, newsletters, other, none of these; preferred types of videos about social and political current affairs on social media: interviews with experts, interviews with everyday people affected by the issue, interviews with politicians or government officials, animated videos without real people, videos exploring current affairs in depth, personal vlogs or commentary videos by content creators, videos combining people on camera with graphics / text / animations, speeches from politicians, other, none of these; personal exposure to disinformation and fake news in the last week; confidence in personal ability to recognize disinformation; actions taken to check assumed disinformation on social media; importance of the own country being a member of the European Union; preferred statement with regard to the European Union: respondent is in favour of the European Union and the way it is working at present, respondent is rather in favour of the European Union but not the way it is working at present, respondent is rather sceptical of the European Union but would be ready to change the opinion if the way it works was really changed, respondent is opposed to the idea of the European Union in general; most trustworthy persons or bodies: journalists, NGOs, media, private companies, politicians, public institutions, school teachers or university lecturers, iInfluencers or content creators, scientists, friends and family, other, none of these; self-rated interest with regard to European issues. Demography: age; sex; nationality; age at end of education; occupation; professional position; type of community; household composition and household size. Additionally coded was: respondent ID; region; country; device used for interview; region; language of the interview; nation group; weighting factor.