WAYS TO INCREASE HOUSEHOLD INCOME IN THE REGION THROUGH THE DEVELOPMENT OF ENTREPRENEURIAL ACTIVITY (CASE OF KASHKADARYA REGION)

This article analyzes the theoretical and practical aspects of increasing household income through the development of entrepreneurial activity in the regions. The study examines the role of small business and private entrepreneurship in regional economic development, employment generation, and improvement of living standards. In particular, the article highlights the importance of entrepreneurship in expanding income sources for the population in the Kashkadarya region. The existing challenges in developing entrepreneurial activity are also analyzed, and practical recommendations aimed at increasing household income through the development of entrepreneurship are proposed. The results of the research show that strengthening support for small businesses, improving financial accessibility, and enhancing entrepreneurial skills can significantly contribute to regional economic development and the growth of household incomes.