eCommerce Benchmark KPIs: Vietnam

In 2023, next to an add-to-cart rate of 10.3%, a cart abandonment rate of 83.2%, and a conversion rate of 1.7%, the eCommerce Benchmark KPIs in Vietnam also consist of an AOV of US$70.6, a discount rate of 15.2%, and a return rate of 7.2%.

于2023年，越南的电子商务基准关键绩效指标（KPI）包括10.3%的加入购物车率、83.2%的购物车放弃率、1.7%的转化率，同时亦涵盖平均订单价值（AOV）为70.6美元、15.2%的折扣率和7.2%的退货率。