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Austria's image in France 1986 - a comparison to Germany and Switzerland (OA edition)

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AUSSDA - Austrian Social Science Data Archive2025-12-10 更新2026-05-11 收录
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https://data.aussda.at/citation?persistentId=doi:10.11587/8CQTGN
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资源简介:
Full edition for public use. The country image of Austria in comparison with Germany's and Switzerland's image in France 1986. The study evaluates Austria's image and its comparison countries - Germany and Switzerland – among educational elites and was part of the project »Austria's image in the world«. A method called »Non-verbal Image Measuring« was applied in this survey: In addition to verbal items, pictures and pieces of music were used to measure the images of the three countries.

面向公共使用的完整版数据集。本研究为1986年于法国开展的奥地利、德国与瑞士三国国家形象对比研究,针对教育精英群体评估奥地利及其对比国德国、瑞士的国家形象,隶属于「世界中的奥地利形象」(Austria's image in the world)项目。本次调研采用了非语言形象测量法(Non-verbal Image Measuring):除语言量表条目外,还通过图片与音乐片段测度上述三国的国家形象。
提供机构:
Vienna University of Economics and Business: Institute for Marketing & Consumer Research
创建时间:
2024-01-01
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