Generalizable and Robust TV Advertising Effects
收藏NBER2020-08-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w27684
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资源简介：
We provide generalizable and robust results on the causal sales effect of TV advertising for a large number of products in many categories. Such generalizable results provide a prior distribution that can improve the advertising decisions made by firms and the analysis and recommendations of policy
提供机构：
美国国家经济研究局
创建时间：
2020-08-01
