Generalizable and Robust TV Advertising Effects
收藏数据链接：
官方服务：
资源简介：
We provide generalizable and robust results on the causal sales effect of TV advertising for a large number of products in many categories. Such generalizable results provide a prior distribution that can improve the advertising decisions made by firms and the analysis and recommendations of policy
提供机构：
美国国家经济研究局创建时间：
2020-08-01
