PSYCHOLOGICAL STRATEGIES AND ITS IMPACT ON EMPLOYEE INNOVATION AND CREATIVITY IN KNOWLEDGE INTENSIVE SECTORS

This study article investigates the relationship between psychological tactics and their impact on employee innovation and creativity in knowledge-intensive industries. To remain competitive and adapt to quickly changing markets, todays business landscape necessitates ongoing innovation and creativity. Knowledge-intensive industries, defined by their reliance on intellectual and psychological capital, require effective measures to stimulate employee innovation. This research explores the impact of several psychological methods, such as intrinsic motivation, autonomy, psychological safety, and mindfulness, on improving employee innovation and creativity. Organizations can better create interventions to cultivate a culture of innovation within knowledge-intensive sectors if they understand the interplay between these initiatives and employee outcomes.