Alesco CPG Database

Consumer-based survey responders of the brands to which they are most loyal. From acne products to baby wipes, coffee to pet food, this file has the most responsive data from consumers who respond to Direct to Consumer (DTC) offers. Compiled using a variety of surveying techniques including point of purchase surveying as part of the check out process. 30-day hotline available to ensure the freshest information possible.

Alesco Data is proud to be a Founding Provider in Truthset Data Collective. We continually strive to make improvements to our data and create better results for our clients. Truthset has been a valuable partner in achieving the highest levels of data accuracy and transparency.

Fields Include:<br/>-Product Category, such as:

- Acne Products
- Tooth Whiteners
- Allergy/Cold Remedies
- Baby Wipes
- Dog Treats
- Imported Beer
- Energy Bars
- Meat Alternatives<br/>-Product Brands, such as:
- LOreal Paris
- Crest
- Pepcid
- Tylenol
- Pampers
- Purina
- Meow Mix
- Budweiser
- Keurig
- Beyond Meat
- Recency of purchase
- Email<br/>-Consumer Demographics, such as:<br/>-Age/Date of Birth<br/>-Children's Age/Gender<br/>-Dwelling Unit Size<br/>-Homeowners<br/>-Income<br/>-Lifestyle Categories<br/>-Occupation<br/>-Pet Owners<br/>-Sports/Recreation

Use Cases:<br/>-Acquisition Marketing<br/>-Loyalty and Reward program activation<br/>-Couponing<br/>-Validation and Appending

Expected Workflow:<br/>-Alesco uses a Snowflake share to provide the customer with customized data sets as requested.<br/>-Customer shares target criteria with Alesco via a snowflake share for audience selection.<br/>-Customer shares CRM list with Alesco via a snowflake share for data enrichment.

搜集汇总

背景与挑战

背景概述

Alesco CPG Database是一个消费者品牌忠诚度调查数据集，覆盖从痤疮产品到宠物食品等多个品类，包含产品类别、品牌、购买时间及消费者人口统计等信息。该数据集通过多种调查方法收集，适用于营销获取、忠诚度计划等应用场景，并通过Snowflake共享实现定制化数据交付。