WIPNZ2013: World Internet Project New Zealand

From 2007, the Institute of Culture, Discourse and Communication (ICDC) at AUT University is conducting a long-term survey to track trends in Internet use, and to document the role and impact of the Internet in New Zealand society. The Internet has changed how business and trade deals are made; how schools and other academic institutions, councils, media and advertisers operate. The Internet also impacts on family interaction, the ways in which people form new friendships, and the communities to which people belong.The World Internet Project New Zealand is an extensive research project that aims to provide important information about the social, cultural, political and economic influence of the Internet and related digital technologies. As part of the World Internet Project, an international collaborative research effort, WIP NZ enables valid and rigorous comparison between New Zealand and 30 other countries around the world. Each partner country in WIP shares a set of 30 common questions.ICDC’s longitudinal survey includes a cross-section of participants aged 12 and up across New Zealand. A quota ensures that people of Māori, Pasifika and Asian descent, and the range of age-groups, are not underrepresented. The survey investigates Internet access and targets Internet users as well as non-users; who uses this technology and what they do online. It also considers offline activities such as how much time is spent with friends and family. Other questions address issues such as the effects of the Internet on language use and cultural development; the role of the Internet in accessing information or purchasing products; and how the Internet affects the educational and social development of New Zealand children. In addition to studying the impact of the Internet, the survey tracks the effectiveness of strategies to address issues such as the digital divide between rich and poor; urban and rural.Universe: People 12 years and over with a landline phone.Data Collection: Phoenix Research Ltd; Buzz Channel.Sampling: The sample design involved the following strata:Recontact of those in the 2011 (and earlier) samples who had indicated that they were prepared to consider answering a further wave of the WIP study. Of these, those who had provided an email address in a previous sample were invited to complete the survey online; the remainder were contacted using CATI telephone interviewing.A fresh CATI telephone sample drawn to provide adequate coverage (in conjunction with the recontact and online components) of the New Zealand populationFresh simple random sample of phone numbers.Three further simple random targeted booster samples of phone numbers within mesh blocks known to have:>30% Māori people;>30% Pasifika people;>30% Asian people.An online panel sample drawn to provide adequate coverage (in conjunction with the recontact and fresh telephone components) of the New Zealand population.An online sample of people without landlines, also members of the same panel.The sampling frames for the CATI telephone fresh simple random sample and the three targeted booster samples were calculated by using 2006 census data on the number of households with access to a telephone (using a database of phone numbers purchased from Yellow Ltd). This sampling strategy incorporates over-sampling of Māori, Pasifika and Asian people (often under-represented populations) to ensure adequate numbers of respondents in these cells.Representative coverage of geographic areas and gender was ensured by the setting of quota based on census data.Exclusions: non-users of the internet without landlines; non-English speakers; those refusing.Mode: Telephone interview.

自2007年起，新西兰奥克兰理工大学文化、话语与传播研究所（Institute of Culture, Discourse and Communication, 简称ICDC）开展了一项长期调查，旨在追踪互联网使用趋势，并记录互联网在新西兰社会中的角色及其影响。互联网改变了商业和贸易交易的方式；学校及其他学术机构、市政机构、媒体和广告商的运作模式。互联网亦对家庭互动、人们形成新友谊的方式以及人们所属的社区产生了影响。世界互联网项目新西兰（World Internet Project New Zealand）是一项庞大的研究项目，旨在提供有关互联网及其相关数字技术在社会、文化、政治和经济方面影响的重要信息。作为世界互联网项目的一部分，一个国际协作的研究努力，WIP NZ使得新西兰与全球30余国之间的有效且严谨的比较成为可能。WIP的每个合作伙伴国家都共享一套30个共同问题。ICDC的纵向调查涵盖新西兰12岁及以上的人群的横断面样本。通过配额确保毛利人、太平洋岛民和亚洲血统的人群以及不同年龄组的人群不会代表性不足。调查研究了互联网接入情况，针对互联网用户和非用户；使用该技术的用户及其在线行为。它还考虑了线下活动，如与朋友和家人的相处时间。其他问题涉及互联网对语言使用和文化发展的影响；互联网在获取信息或购买产品中的作用；以及互联网对新西兰儿童的教育和社会发展的影响。除了研究互联网的影响外，调查还追踪了应对诸如贫富数字鸿沟、城乡差异等问题策略的有效性。总体范围为12岁及以上拥有固定电话的人群。数据收集由凤凰研究有限公司和Buzz Channel完成。抽样设计涉及以下层级：重新联系2011年（及之前）样本中那些表示愿意考虑回答WIP研究进一步波次的人群。在这些人群中，那些在先前样本中提供了电子邮件地址的人被邀请在线完成调查；其余人员则通过CATI电话访谈进行联系。一个新的CATI电话样本被抽取，以提供充足的覆盖范围（与重新联系和在线组件相结合），覆盖新西兰人口。从已知包含>30%毛利人、>30%太平洋岛民和>30%亚洲人的网格块中抽取了三个额外的简单随机目标加强样本。为了提供充足的覆盖范围（与重新联系和新鲜电话组件相结合），还抽取了一个在线调查样本。无固定电话的在线样本，也是同一调查面板的成员。CATI电话新鲜简单随机样本和三个目标加强样本的抽样框架是通过使用从Yellow Ltd购买的电话号码数据库中关于拥有电话的家庭数量（2006年人口普查数据）进行计算的。这种抽样策略包括了毛利人、太平洋岛民和亚洲人（通常是代表性不足的人群）的过度抽样，以确保这些群体中有足够的受访者。通过基于人口普查数据的配额设定，确保了地理区域和性别的代表性覆盖。排除对象包括无固定电话的互联网非用户；非英语使用者；拒绝参与的人员。调查方式为电话访谈。