Food retail revenue share in Brazil 2024, by distribution channel

Brazil's food retail sector saw significant growth in 2024, with wholesale and retail channels accounting for nearly half of all food sales. This preference made these outlets the go-to choice for grocery shopping. The industry's total revenue reached a substantial 416 billion Brazilian reals. Among supermarkets, Carrefour and Assai Atacado emerged as the most sought-after chains in the country.Brazilian retail e-commerceBrazil's supermarket industry in 2024 was divided: while 40% of supermarkets were already selling online, 60% still relied solely on traditional in-store sales. That same year, the majority of Brazilian supermarkets selling online relied on their own websites, while a significant portion partnered with delivery apps. Marketplaces accounted for a smaller share of these online sales.Assai AtacadistaAssaí Atacadista, a Brazilian wholesale company, offers a wide variety of products at competitive prices. Their offerings include food, beverages, personal care items, cleaning supplies, automotive supplies, pet supplies, appliances, and packaging materials. Assaí serves both small and medium-sized retailers as well as individual consumers. Assai Atacadista, a major cash & carry retailer, saw a significant increase in its workforce from 2021 to 2022. The company's employee count jumped from 60,120 to 76,024, solidifying its position as the second-largest supermarket chain in the country.

2024年，巴西食品零售业经历了显著增长，其中批发和零售渠道占据了所有食品销售近一半的份额。这一偏好使得这些销售点成为日常购物的不二之选。该行业的总收入达到了4160亿巴西雷亚尔之巨。在超市领域，家乐福和Assai Atacado成为国内最受欢迎的连锁品牌。2024年，巴西的超市行业呈现出分歧：40%的超市已经开展在线销售，而60%仍完全依赖传统的店内销售。同年，大多数进行在线销售的巴西超市依赖于自身的网站，同时，相当一部分与配送应用程序建立了合作关系。在在线销售中，市场平台所占份额较小。Assaí Atacadista，一家巴西批发公司，以具有竞争力的价格提供各类产品。其产品线包括食品、饮料、个人护理用品、清洁用品、汽车用品、宠物用品、家用电器和包装材料。Assai Atacadista不仅服务于小型和中型零售商，也面向个人消费者。从2021年到2022年，作为主要的现金自提零售商，Assai Atacadista的员工人数从60,120人激增至76,024人，进一步巩固了其在国家第二大超市连锁品牌中的地位。