The neurophysiological mechanism of brand personality attracting consumers: Evidence from EEG and GSR（SPSS data)

EEG GSR SAM data exported from imotion software, and the data of Big Five Personality Scale filled in by subjects with questionnaire stars Label information peak_ count_ Xx=peak number APA_ Xx=peak amplitude xx_ Valence=SAM self-assessment questionnaire potency xx_ Dominance=dominated by SAM self-assessment questionnaire xx_ Arousal=SAM self-assessment questionnaire wake-up LR_ xx_ Alpha=PAI α LR_ xx_ Beta=PAI β LR_ xx_ Gamma=PAI γ Xx Brand personality Xx=Com: capability Xx=Sin: Sincerity Xx=Rug: rough Xx=Sop: sophisticated Xx=Exi: excited