MBI Sociodemographic Data Poland Administrative Level

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. The Sociodemographics-Bundle Basic for Poland at the admin level "Gminy" / "Miasta" includes the following variables:

- population
- gender
- age structure (15-year age bands)
- household figures
- unemployed

If you require a variable or geographic level not included in the Basic Bundle on this site, feel free to reach out. We will be happy to help you find a product that fits your needs.

MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic Data Poland Administrative Level

概述

• 提供商：Michael Bauer International GmbH
• 试用：免费试用
• 数据内容：波兰行政级别（Gminy/Miasta）的社会人口统计数据
• 包含变量：
  • 人口
  • 性别
  • 年龄结构（15岁年龄组）
  • 家庭数据
  • 失业数据

业务需求

• 市场分析：发现未开发的市场潜力，量化区域销售机会
• 需求预测：利用人口趋势设定数据驱动的销售目标
• 位置规划：评估目标区域的社会人口结构，制定扩展策略
• 360度客户视图：结合客户数据全面了解客户需求和行为
• 联系数据丰富：丰富地理数据集，了解本地市场

数据字典

• 表名：MBI_MARKETDATA_2024_PL_GMINY_MIASTA_SOCIO
• 列名：
  • CTRYCODE (Varchar)
  • ADMINCODE (Varchar)
  • NAME (Varchar)
  • P_T (Number)
  • P_PRM (Number)
  • HH_T (Number)
  • HH_SIZE (Number)
  • MALE (Number)
  • FEMALE (Number)
  • AGE_T0014 (Number)
  • AGE_M0014 (Number)
  • AGE_F0014 (Number)
  • AGE_T1529 (Number)
  • AGE_M1529 (Number)
  • AGE_F1529 (Number)
  • AGE_T3044 (Number)
  • AGE_M3044 (Number)
  • AGE_F3044 (Number)
  • AGE_T4559 (Number)
  • AGE_M4559 (Number)
  • AGE_F4559 (Number)
  • AGE_T60PL (Number)
  • AGE_M60PL (Number)
  • AGE_F60PL (Number)
  • UNEMPL (Number)

使用示例

• 查询示例： sql SELECT * FROM SOCIO."MBI_MARKETDATA_2024_PL_GMINY_MIASTA_SOCIO";

更多信息

• 刷新频率：每年
• 时间覆盖：2024年1月1日至2024年12月31日
• 地理覆盖：波兰（按城市）
• 云区域可用性：AWS多个区域

联系方式

• 销售：[e-mail]
• 支持：[e-mail]

关于提供商

Michael Bauer International GmbH是地理营销小规模数据专家，提供全球一致和可比的地理、市场和风险数据。

搜集汇总

背景与挑战

背景概述

该数据集是MBI提供的波兰行政级别社会人口数据，涵盖人口、性别、年龄结构等关键变量，适用于市场分析和决策支持。它主要用于量化市场潜力、优化营销活动及评估区域优势，助力用户基于统一数据源进行跨市场比较。