Data for "Beyond Ease of Use: How Flow Experience Links Hedonic and Utilitarian Values to Creative Workflow Transformation in Generative HCI"

This repository contains the anonymized survey dataset and the English-language questionnaire associated with the study entitled “Beyond Ease of Use: How Flow Experience Links Hedonic and Utilitarian Values to Creative Workflow Transformation in Generative HCI.” The dataset includes valid responses from 401 participants with experience in GenAI-assisted short-video creation. The study examines perceived ease of use, utilitarian value, hedonic value, perceived risk, perceived cost, flow experience, and creative workflow transformation. The data were used for descriptive analysis, confirmatory factor analysis, structural equation modeling, and mediation analysis. All personally identifiable information has been removed. The accompanying questionnaire provides the measurement items used in the study.