eCommerce Benchmark KPIs: Household Care in South Africa

In 2023, next to an add-to-cart rate of 14.3%, a cart abandonment rate of 85%, and a conversion rate of 2.1%, the eCommerce Benchmark KPIs for Household Care in South Africa also consist of an AOV of US$32.4, a discount rate of 9.7%, and a return rate of 2.3%.

至2023年，南非家庭护理类电子商务基准关键绩效指标（KPI）包括：14.3%的加入购物车率、85%的购物车放弃率、2.1%的转化率、平均订单价值（AOV）为32.4美元、9.7%的折扣率和2.3%的退货率。