Consumer Choice between Purchasing Movie DVDs and Subscribing to Movie Streaming Services

This dataset comprises the results of a survey conducted on 146 consumers. The dependent variable (Y) represents “Consumer Choice between Purchasing Movie DVDs and Subscribing to Movie Streaming Services,” where consumers who choose the former are coded as Y=0, and those who choose the latter are coded as Y=1. The independent variables (X) are measured using a 7-point Likert scale.
 The X1 group consists of variables assessing “Product Cost” perception, including X11 “Perceived affordability of subscribing to movie streaming services compared to buying movie DVDs,” X12 “Perceived cost-effectiveness of subscribing to movie streaming services compared to buying movie DVDs,” and X13 “Perceived rationality of pricing for subscribing to movie streaming services compared to buying movie DVDs.”
The X2 group consists of variables assessing “Product Variety” perception, including X21 “Perceived ability to choose from a wide range of content by subscribing to movie streaming services compared to buying movie DVDs,” X22 “Perceived availability of diverse options by subscribing to movie streaming services compared to buying movie DVDs,” and X23 “Perceived ease of finding content tailored to personal needs by subscribing to movie streaming services compared to buying movie DVDs.”
The X3 group consists of variables assessing “Product Quality” perception, including X31 “Perceived higher quality of content enjoyment when buying movie DVDs compared to subscribing to movie streaming services,” X32 “Perceived enhanced content enjoyment by buying movie DVDs compared to subscribing to movie streaming services,” and X33 “Perceived higher visual quality when buying movie DVDs compared to subscribing to movie streaming services.”
The X4 group consists of variables assessing “Product Ownership” perception, including X41 “Perceived enjoyment in owning movie DVDs compared to subscribing to movie streaming services,” X42 “Perceived pleasure in owning movie DVDs compared to subscribing to movie streaming services,” and X43 “Perceived attachment to the product (DVDs) distinct from subscribing to movie streaming services.”

本数据集包含了对146位消费者进行的调查结果。因变量（Y）代表“消费者在购买电影DVD与订阅电影流媒体服务之间的选择”，选择前者之消费者被编码为Y=0，选择后者之消费者被编码为Y=1。自变量（X）采用7点李克特量表进行测量。
X1组包含评估“产品成本”感知的变量，包括X11“相较于购买电影DVD，消费者对订阅电影流媒体服务感知的性价比”，X12“相较于购买电影DVD，消费者对订阅电影流媒体服务感知的成本效益”，以及X13“相较于购买电影DVD，消费者对订阅电影流媒体服务定价感知的合理性”。
X2组包含评估“产品多样性”感知的变量，包括X21“相较于购买电影DVD，消费者通过订阅电影流媒体服务感知的广泛内容选择能力”，X22“相较于购买电影DVD，消费者通过订阅电影流媒体服务感知的多样化选项可用性”，以及X23“相较于购买电影DVD，消费者通过订阅电影流媒体服务感知的满足个人需求内容查找的便捷性”。
X3组包含评估“产品质量”感知的变量，包括X31“相较于订阅电影流媒体服务，消费者购买电影DVD感知的内容享受质量更高”，X32“相较于订阅电影流媒体服务，消费者购买电影DVD感知的内容享受得到增强”，以及X33“相较于订阅电影流媒体服务，消费者购买电影DVD感知的视觉质量更高”。
X4组包含评估“产品所有权”感知的变量，包括X41“相较于订阅电影流媒体服务，消费者拥有电影DVD感知的享受”，X42“相较于订阅电影流媒体服务，消费者拥有电影DVD感知的愉悦”，以及X43“相较于订阅电影流媒体服务，消费者对产品（DVD）的依恋。”