Benefits of retail media networks in the U.S. 2022

During a 2022 survey carried out among retailers and brands in the United States, 26 percent of respondents named a closer relationship with retailers as one of benefits of retail media networks. Better shopping experience was mentioned by seven percent of respondents.

在2022年对美国零售商和品牌进行的一项调查中，26%的受访者将加强与零售商的关系视为零售媒体网络的益处之一。7%的受访者提到了更佳的购物体验。