Consumer concerns about targeted ads in Belgium 2022

During a 2022 survey, 62 percent of responding consumers from Belgium stated that the fact that their personal data could be used for other purposes and/or they did not know with whom it might be shared was a very important concern of theirs regarding online targeted advertising. In the meantime, 55 percent of respondents expressed concerns regarding their online data collected or a profile made about them without knowing it or explicitly given a chance to agree.

在2022年的一项调查中，62%的比利时受访者表示，他们对其个人数据可能被用于其他目的，或他们不清楚数据可能被分享给何方的事实，对此表示了极大的担忧，这是他们对在线定向广告的关切之一。与此同时，55%的受访者对于他们未知的在线数据收集或未经明确同意即构建的个人档案表示了担忧。