Survey data on divers and barriers to consumers' intention to adopt an SPSS offer - Brufonctionnel project

Background:
SPSS as a solution to sustainability challenges in modern consumption.
Exploration of drivers and barriers (D&B) of SPSS adoption across three areas: mobility, clothing, and tooling.

Data Collection:
Collected as part of the Brufonctionnel project (ICHEC Brussels Management School & Gembloux Agro-Bio Tech, University of Liège. Financed by Innoviris. 2018-2021).
Conducted during the last semester of 2021 through a self-administered online survey among Brussels inhabitants.
Survey software: Limesurvey.
Respondents randomly allocated a specific area of need and presented with a fictitious SPSS offer through a vignette.

Sample Size:
Initial observations: 1,192; After cleaning: 816.
Distribution: 255 (Mobility), 265 (Clothing), 296 (Tooling).

Methodology:
Multigroup Ordinary Least Squares (OLS) regression analyses used to test variations in D&B across areas of need.
Likert scale used for the dependent variable ("subscription intention") and for independent variables except the 3 attitudinal ("consumerism", "materialism", environemnatl concerns") drivers and barriers (normalized multi-item scale) and the 4 control variables (continuous "age", binary "gender", categorical "education" and "net monthly income").

Format:
Data: CSV format.
Code: Stata format.

Key Findings:
16 individual D&B empirically assessed, revealing variations among areas of need.
Identification of three distinct categories of D&B: generic, non-significant, and area-specific.