Visitation Ford Data-Factori

Our Location Intelligence Data connects people's movements to over 14M physical locations globally. These are aggregated and anonymized data that are only used to offer context for the volume and patterns of visits to certain locations. This data feed is compiled from different data sources around the world.

Data Capturing Frequency:
Time of the Day : Will have values like Morning - 6AM to 12 PM, Afternoon 12 PM to 6 PM, Evening 6 PM to 10PM, Night 10 PM to 6 AM.

Location Intelligence Data Reach:
Location Intelligence data brings the POI/Place/OOH level insights calculated on the basis of Factori’s Mobility & People Graph data aggregated from multiple data sources globally. In order to achieve the desired foot-traffic attribution, specific attributes are combined to bring forward the desired reach data.
For instance, in order to calculate the foot traffic for a specific location, a combination of location ID, day of the week, and part of the day can be combined to give specific location intelligence data. There can be a maximum of 40 data records possible for one POI based on the combination of these attributes.

Data Export Methodology:
Since we collect data dynamically, we provide the most updated data and insights via a best-suited method at a suitable interval (daily/weekly/monthly).

Data Attributed Included:
Location ID
n_visitors
day_of_week
distance_from_home
do_date
month
part_of_day
travelled_countries
Visitor_country_origin
Visitor_home_origin
Visitor_work_origin
year