Market size of contextual ads in China 2022-2030

In 2023, China's contextual advertising market was estimated to reach 28.6 billion U.S. dollars. Contextual advertising is a type of targeted advertising that displays ads on web pages based on its relevance to the page's content, rather than consumer's online behavior. The introduction of various privacy-focused regulations around the world has pushed ad publishers switching from behavior targeting to contextual targeting.

于2023年，我国情境化广告市场规模预计将达到286亿美元。情境化广告是一种基于网页内容的相关性而非消费者在线行为进行广告投放的目标广告形式。全球范围内各种隐私关注型法规的出台，促使广告发布者从行为定位转向情境定位。