UK consumers: influence of TV and media on noticing brands 2019/2020

Around one-third of respondents to a consumer survey were influenced by brands if they were associated with a favorite TV programme or other digital and print media like websites or magazines. According to the results of a 2020 survey conducted in the UK, for 14 percent of consumers, brands' connections with digital or print media did not have any effect on noticing brands.在对消费者进行的调查中，约三分之一的受访者受到品牌的影響，若这些品牌与受喜爱的电视节目或其他数字及印刷媒体，如网站或杂志产生关联。根据2020年在英国进行的调查结果，对于14%的消费者而言，品牌与数字或印刷媒体之间的关联并未对品牌的识别产生任何影响。