Factors of local food purchasing

The food market is very sensitive to any changes in the environment. It is one of the fastest growing markets, but also the most vulnerable to any changes related to, for example, restrictions, regulations and trends for specific products. The results obtained allowed us to identify products appreciated by respondents, such as eggs, dairy products and groats. Local alcoholic beverages in the ‘local wines’ and ‘craft beers’ categories were more appreciated by men. Locally produced oils were the least popular among respondents. Among the characteristics that consumers associate with local food are producer identification, freshness, good taste and affordability. Consumers take advantage of short supply chains, such as buying directly from the producer, or take the opportunity to buy during local events or themed trips, e.g. on a culinary trail. Consumers are willing to accept a price increase of 10-15%, but with larger increases they start looking for cheaper substitutes. The local product market is a source of support for the local economy, so it is the task of the authorities to create conditions for its development through appropriate measures to promote local products.