Reader Analysis 1968

Media usage of the West German population in 1968.

Topics: Frequency of use of magazines, magazine subscription clubs,
newspapers purchased singly and subscription newspapers; place of
reading; possession of television set and television habits; paying
attention to television and radio commercials; attitudes to color
television; smoking habits; consumer habits; consumption inclination
(scale); formation of capital and provision for old age; vacation trips
and airplane travel; beverage consumption; conducting a housekeeping
book.

Index: consumer typology.

Demography: age (classified); sex; marital status; religious
denomination; school education; vocational training; occupation;
employment; household income; size of household; head of household;
housing situation; city size; state.

Interviewer rating: day of survey; willingness of respondent to
cooperate and difficulties with interview; number of contact attempts.