Dataset Indonesian Customer E-Loyalty Research 2017-2023 from 450 Retail E-Commerce Respondents - Outliers Free

This dataset originates from a comprehensive survey of over 600 respondents within the Indonesian e-commerce retail sector, conducted in 2017. Continuous research and analysis were carried out on this dataset up until 2023. Through rigorous data cleaning processes, including the application of the Mahalanobis distance method to identify and remove outliers, the dataset has been refined to 450 high-quality records. The dataset is a valuable resource for research focusing on various dimensions of online retail. It supports studies related to e-Image, which examines the perception and branding of e-commerce platforms; e-Satisfaction, which assesses customer satisfaction levels with online shopping experiences; and e-Tailer Quality, which evaluates the overall quality and performance of online retailers. Additionally, the dataset is instrumental in exploring Online Trust, a critical factor influencing consumer confidence in e-commerce transactions. Moreover, it facilitates research into Online Guanxi, reflecting the role of personal connections and relationships in online business environments, particularly relevant in the context of Indonesian culture. Finally, the dataset underpins studies on e-Loyalty, which investigates the factors contributing to customer loyalty and repeat purchase behavior in the online retail space. This dataset provides a robust foundation for academic inquiries into key aspects of e-commerce and consumer behavior. Its meticulous collection and cleaning processes ensure that it is a reliable and valuable resource for researchers aiming to understand and enhance the online retail experience in Indonesia and beyond.