Nielsen IQ Consumer Panel

The Consumer Panel Data comprise a representative panel of households that continually provide information about their purchases in a longitudinal study in which panelists stay on as long as they continue to meet NielsenIQ's criteria. NielsenIQ consumer panelists use in-home scanners to record all of their purchases (from any outlet) intended for personal, in-home use. Consumers provide information about their households and what products they buy, as well as when and where they make purchases. Years Available: Starting with 2004 and including annual updates. For information on accessing Nielsen data, please visit: Economics: Nielsen

消费者面板数据（Consumer Panel Data）由具有代表性的家庭面板组成，该面板在一项纵向研究中持续提供其购买行为相关信息。面板成员只要持续满足尼尔森IQ（NielsenIQ）的相关标准，即可继续参与该研究。尼尔森IQ的面板成员使用家用扫描仪，记录所有用于个人居家使用、来自任意销售渠道的购买商品。受访者需提供其家庭状况、所购产品信息，以及购买时间与购买渠道等相关内容。数据可用年份：自2004年起，且每年更新一次。如需了解尼尔森数据的获取方式，请访问：经济学：尼尔森。

搜集汇总

背景与挑战

背景概述

Nielsen IQ Consumer Panel是一个纵向消费者面板数据集，包含2004年起每年4万至6万美国家庭的详细购买记录，涵盖人口统计、地理、产品信息和全渠道零售数据。该数据集具有全国代表性，支持消费者行为和市场研究，但访问权限仅限于终身教职、教职员工、博士和博士后。