E-COMMERCE IN UZBEKISTAN

This article examines the development of e-commerce in Uzbekistan as a strategic component of digital economic transformation, retail modernization and inclusive market development. The study focuses on the institutional framework, marketplace expansion, digital payments, logistics, consumer trust and cross-border trade potential. The analysis shows that Uzbekistan has entered a phase of accelerated online trade growth, but long-term competitiveness depends on regulatory consistency, payment interoperability, logistics capacity, data protection, SME digitalization and stronger integration with regional and international markets.