2022-2023 NFL Sponsorship Exposure Data

Relo Metrics provides a valuation of every brand exposure across broadcast and social for all 32 NFL teams.

Brands can use this data to evaluate active partnerships and explore future opportunities.

View Included:
- Exposure generated per sponsor and placement type across each rights holder

Tables Included: (available through the view)
- Rights holders
- Sponsors
- Placement types
- Sponsor annotations

Fields Included:
- League Year
- Sponsor
- Placement
- Platform
- Account Ownership
- Exposures
- Social Media Impressions
- Social Media Video Views
- Social Media Engagements
- Sponsor Media Value

Sourcing:
Data is sourced from broadcast networks and social media channels, including: Facebook, Instagram, Twitter, YouTube, and TikTok.

Exposure Detection:
Exposures are detected through a rigorous analysis and QA workflow to detect relevant brand exposures for each NFL team resulting in thousands of hours of broadcast and social media posts analyzed with a subset of all annotations being reviewed for quality assurance of the data.

Top Use Cases for Brands:
- With sponsorships across multiple teams, understand the exposure and value generated to evaluate return on sponsorship investment and to inform renewal conversations.
- When looking to buy sponsorships, identify high performing placements from the teams that you want to work with.
- Keep an eye on competitors in the space to understand where they're getting exposure and investing in sponsorship.

搜集汇总

背景与挑战

背景概述

该数据集由Relo Metrics提供，评估2022-2023年NFL所有32支球队在广播和社交媒体上的品牌赞助曝光价值，涵盖赞助商、曝光类型、平台和曝光量等关键字段。数据来源于广播网络和社交媒体平台，可用于评估赞助投资回报、识别高绩效曝光机会以及分析竞争对手的赞助策略。