DIGITAL TRANSFORMATION IN TRADE SERVICES AND ITS IMPACT ON EFFICIENCY

This article examines the process of digital transformation in trade services and its impact on operational efficiency. The study explores the integration of advanced digital technologies such as artificial intelligence, big data analytics, cloud computing, and blockchain into trade and service activities. Based on recent statistical data, academic literature, and regulatory frameworks, the research analyzes how digital transformation enhances productivity, reduces operational costs, and improves customer experience.