Deterministic Purchase-Based Sports Fan Audiences

**Overview**<br/>Sports Innovation Lab offers the largest and strongest data assets for sports-focused transaction data with transaction data for over 240 million individuals (Total US, 18+ years old). Applying our proprietary data model, we use our transactional database to identify and track their sports fandom and brand affinity over time.

Brands spend millions of dollars to reach consumers through sports media and advertising but have been limited to cookie-based and behavioral targeting – until now.

The foundation of Sports Innovation Lab Audiences is the purchasing habits of more than 80 million U.S.-based consumers and is deterministic at scale. Our Sports Intelligence AI provides 25% greater coverage of sports-focused merchants, brands, and properties vs. current suppliers, and our audiences are built off longitudinal, user-level transactional data that has been shown to deliver over 20x sales lift on conversions.

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**Product details**

- Deterministic at scale
- **Fluid Fan communities:** Values Driven, Fans of Women’s Sports, Gen Z, High Value Bettors, Sports Streamers + 100 more…
- **Available on:** LiveRamp, The Trade Desk, DV360, AdTheorent, Xandr, Viant, Yahoo!, and more

***Example audiences:***

*Teams*

- Sports Innovation Lab > Purchase Based Fans > NBA > New York Knicks
- Sports Innovation Lab > Purchase Based Fans > MLS > Columbus Crew

*Leagues/Sports*

- Sports Innovation Lab > Purchase Based Fans > MLB
- Sports Innovation Lab > Purchase Based Fans > Tennis

*Youth Sports*

- Sports Innovation Lab> Sports Parents>Soccer Fans>Apparel & Accessories, Hobbies & Toys, Gear, Memberships
- Sports Innovation Lab> Youth Sports Fans>Golf>Gear, Merchandise, Subscriptions, Entertainment

*Betting*

- Sports Innovation Lab> Fan Gamblers & Bettors>NBA & Basketball >Online Properties & Resorts, Casinos

*Interests*

- Sports Innovation Lab > Sports Gamer Fans>All Sports Entertainment>Console, Mobile, Online Gaming
- Sports Innovation Lab> Outdoor Enthusiast Fans>Entertainment Services, Memberships, Gear
- Sports Innovation Lab> Charitable & Sustainable Giving Sports Fans>NHL

*Women's Sports*

- Sports Innovation Lab> Sports Fans>High Value Fans>Women's Sports
- Sports Innovation Lab> Gen Z Sports Fans>Women's Sports

*Apparel*

- Sports Innovation Lab> Fan Basketball>NBA, Basketball Entertainment, Apparel, Subscriptions>Sneakerhead and Apparel

*Streaming Services*

- Sports Innovation Lab> Home Entertainment Sports Fan>OTT Subscriber>MLB & Baseball Fans>Video Streaming

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Data is for US consumers only.

搜集汇总

背景与挑战

背景概述

该数据集由Sports Innovation Lab提供，基于超过8000万美国消费者的交易数据，构建了确定性、规模化的体育迷受众群体，涵盖多种粉丝类型和品牌，专用于精准营销，仅限美国市场。