eCommerce Benchmark KPIs: Electrical Appliances in Thailand

In 2023, next to an add-to-cart rate of 7.6%, a cart abandonment rate of 79.7%, and a conversion rate of 1.5%, the eCommerce Benchmark KPIs for Electrical Appliances in Thailand also consist of an AOV of US$142.7, a discount rate of 9.7%, and a return rate of 5%.

截至2023年，泰国家电电子商务领域的关键绩效指标（KPI）包括：购物车添加率7.6%，购物车放弃率79.7%，转化率1.5%，平均订单价值（AOV）为142.7美元，折扣率为9.7%，退货率为5%。