Brand value of the most valuable South Korean brands 2022

With a brand value of over 89.23 billion U.S. dollars, Samsung was the most valuable South Korean brand in 2022, greatly surpassing Hyundai, LG as well as SK Hynix.With its headquarters in the northwestern South Korean city of Suwon, Samsung is a world leader in the manufacturing of consumer electronics and semiconductors. Globally, Samsung produces more smartphones and mobile phones than any other brand, and has a strong presence in the tablet, television and computer components markets. The evolution of Samsung In its early days, Samsung was recognized for producing cheap consumer electronic alternatives. Customer perceptions have changed over the years, largely due to Samsung’s successful branding and advertising strategy adopted in the 90s. Today, innovation and creativity are both values which Samsung seeks to encapsulate through its products. Accordingly, Samsung smartphone owners are loyal, with a majority of global Samsung consumers opting for their next purchase to be a Samsung mobile rather than an Apple iPhone. Samsung in numbers Samsung has come a long way from its early establishment in South Korea to its current position as a globally recognized multinational conglomerate. It achieved a global revenue of over 200 billion U.S. dollars in 2020. The largest department in terms of employment at Samsung’s headquarters was the ‘Device Solutions’ division in 2021. This department is responsible for ensuring the ‘inner workings’ of Samsung’s electronic devices are optimized in terms of performance and reliability. Most product development is not based in South Korea itself. In the third quarter of 2021, Samsung had registered around 400 patents more in the United States compared to in South Korea during that year. Consequently, global research and development spending at Samsung Electronics reached an all time high in 2020 - a trend that looks likely to continue in coming years.

凭借超过892.3亿美元的品牌价值，三星在2022年成为最具价值的韩国品牌，其价值远超现代、LG以及SK海力士。三星总部位于韩国西北部的水原市，是全球消费电子和半导体制造领域的领军企业。在全球范围内，三星生产的智能手机和移动电话数量超过任何其他品牌，同时在平板电脑、电视和计算机组件市场也占据着强大的地位。三星的演变历程：在初期，三星以其生产廉价的消费电子产品而闻名。然而，随着90年代以来三星成功品牌和广告战略的实施，消费者对其的认知发生了巨大转变。如今，创新与创造力已成为三星产品力求体现的核心价值。因此，三星智能手机用户忠诚度极高，全球多数三星消费者在下次购买时更倾向于选择三星手机而非苹果iPhone。三星的数字概览：从韩国的早期起步到如今成为全球知名的国际企业集团，三星已经走了很长的路。2020年，其全球收入超过2000亿美元。就员工人数而言，2021年三星总部最大的部门是‘设备解决方案’部门，该部门负责确保三星电子设备的‘内部运作’在性能和可靠性方面得到优化。大多数产品开发并非在韩国本土进行。在2021年第三季度，与韩国相比，三星在美国注册的专利数量约多出400项。因此，三星电子在全球范围内的研发支出在2020年达到了历史新高——这一趋势在未来几年内似乎有望持续。