Dataset of A Comparative Study of Digital Consumer Behavior between Digital and Pre-Digital generation in Purchasing Apple Products

The evolution of technology has widened the gap between Pre-Digital and Digital generations. While the Pre-Digital group prioritizes simplicity and functionality, the Digital generation views technology as a symbol of identity and social status. This study explores their behavioral differences in purchasing Apple products, focusing on FOMO, YOLO, FOPO, and FOSI. Analysis of 121 participants using SPSS 30 shows that psychological factors strongly influence the Digital generation’s impulsive buying, whereas Pre-Digital consumers base decisions on practicality. The study recommends Apple employ dual marketing: functionality-focused for Pre-Digital and exclusivity-driven for Digital consumers. Keywords: digital consumer behavior, digital generation, FOMO, FOPO, FOSI, YOLO