Postal Append

AtData's Postal Append product helps marketers enrich their data and identify a consumer’s offline identity (first name, last name, postal address) associated with a given email address. Organizations who collect and maintain their consumers’ email addresses through online sign-ups, loyalty programs, or lead generation forms can utilize the product to confirm a consumer’s name and postal address PII or to enable direct mail.  <br/>

With the Postal Append product (sometimes referred to as “reverse e-append” or “reverse email append”), an organization can extend their consumer CRM database to include name and postal mail address identity data. This enriched contact information can be used for location-based personalized outreach or to help with postal mail retargeting. <br/>

Additionally, the Postal append product can be used to link identities across disparate datasets, to help with use cases such as identity resolution or linkage for measurement and attribution <br/> <br/>The Postal append product can also be used to identify multiple emails within a single household address, by identifying the associated postal mail addresses for an email list. Organizations might use appended postal mail addresses to identify, flag, and dedupe household emails within a campaign, in addition to optimizing marketing offers and controling advertising spend.

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The Email Append Product leverages AtData’s extensive referential email repository of over 2.3 billion email records and can match name and postal address to 50% of U.S. email addresses on average. <br/>

The trial product is fully functional, allowing for a maximum of 100 free queries.