The Impact of Social Media Influencers on Beauty Products Consumption
收藏NIAID Data Ecosystem2026-03-11 收录
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https://data.mendeley.com/datasets/2tvp4j5t2y
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资源简介：
It is the result of the questionnaires at the very beginning.
The valid sample size is 200.
Reliability:
Cronbach α coefficient ranges from 0.7 to 0.9.
Validity:
KMO= 0.757.
Common factor variance [CFA]＞ 0.7;
Cumulative variance contribution [CVC] ＞80%.
The convergent and divergent validity are both achieved.
SEM & Hierachical regression
14 hypothesis have been proved to be obviously correlationship.
创建时间：
2020-03-05
