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The Impact of Social Media Influencers on Beauty Products Consumption

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NIAID Data Ecosystem2026-03-11 收录
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It is the result of the questionnaires at the very beginning. The valid sample size is 200. Reliability: Cronbach α coefficient ranges from 0.7 to 0.9. Validity: KMO= 0.757. Common factor variance [CFA]> 0.7; Cumulative variance contribution [CVC] >80%. The convergent and divergent validity are both achieved. SEM & Hierachical regression 14 hypothesis have been proved to be obviously correlationship.

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2020-03-05
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