Most often measured marketing metrics according to CMOs in the U.S. 2023

An early 2023 survey asked chief marketing officers (CMOs) across the United States which metrics they measured the most often. About 70 percent chose sales and revenues. Digital, web, and/or mobile performance followed with nearly 56 percent, while 43 percent of respondents mentioned content engagement.

一项于2023年初进行的调查询问了美国各地的首席市场官（CMO）们，他们最常测量的指标是哪些。约70%的受访者选择了销售额和收入。紧随其后的是数字、网络和/或移动性能，占比接近56%，而有43%的受访者提到了内容互动。