TikTok Influencers and Disinformation: Personal Branding and Responsible Communication – Dataset
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资源简介：
Dataset collected for the study "Between Influence and Disinformation: Personal Branding and Responsible Communication of Influencers on TikTok." It contains coded data from 241 TikTok videos published by ten leading Spanish influencers between September and December 2025. Variables include engagement metrics, thematic classification, narrative tone, disinformation indicators, and commercial transparency markers.
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Zenodo创建时间：
2026-06-08
