Major skincare products used by Chinese Generation Z 2021

According to a survey on beauty and skincare market in China targeting Generation Z conducted in January 2021, facial mask was the most popular skincare product welcomed by Generation Z consumers in China, with nearly 63 percent of respondents having purchased it in 2020. Despite he category division, younger generation in China tended to buy and use skincare products in full set.

一项针对中国Z世代美妆及护肤市场进行的调查报告显示，于2021年1月进行，结果显示，面膜作为护肤产品中最为受欢迎的品类，在中国Z世代消费者中拥有极高的接受度，近63%的受访者于2020年购买了此类产品。尽管存在品类划分，但中国年轻一代消费者倾向于购买并使用护肤产品的完整系列。