B2B Intent Data

Finding buyers "In-Market" ready to buy is the goal of every marketing campaign. Digital Intent Monitoring allows you to do that by combining high-quality business contact data with digital intent signals. Bringing these two data sets together allows you to identify prospects by company and job function who have done research or engaged with industry specific content online.

Intent signals that have a primary use case for marketing outreach purposes are be obtained through monitoring online activities such as website visits, content downloads, product reviews, keyword searches and more.
Using National Language Processing, OMI is able to monitor and track the context of content being consumed digitally, including webs searches and website clicks. OMI matches 14+ billion weekly intent signals to the company IP Address. Those digital behaviors are then categorized into buckets and aligned to companies. Further job function/department and ultimately contacts within these companies can be identified.

First Name
Last Name
Title
Email
Company
Address
Phone
SIC
Employee Size
Annual Revenue
TopicSearched

搜集汇总

背景与挑战

背景概述

该数据集旨在通过整合高质量商业联系数据与数字意图信号，帮助营销活动识别处于购买阶段的潜在买家。它利用自然语言处理技术监控在线活动，将意图信号与公司IP匹配并分类，从而关联到具体公司、部门及联系人，提供包括姓名、职位、公司详情等字段。